Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By means of all of the final year’s lockdowns, venue closures and other social distancing measures that governments have enacted and individuals have adopted to sluggish the unfold of COVID-19, searching — and particularly e-commerce — has remained a steady and hugely important provider. It is not just some thing that we experienced to do it is been an important lifeline for several of us at a time when so little else has felt regular. These days, a single of the startups that saw a huge elevate in its provider as a end result of that development is saying a significant fundraise to gasoline its expansion.

Wallapop, a virtual marketplace dependent out of Barcelona, Spain that allows individuals resell their employed items, or offer products like crafts that they make themselves, has lifted €157 million ($191 million at current costs), cash that it will use to proceed developing the infrastructure that underpins its provider, so that it can expand the variety of individuals that use it.


Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a substantial soar on the $570 million pricetag resources near to the organization gave us in 2016.

The funding is getting led by Korelya Cash, a French VC fund backed by Korea’s Naver, with Accel, Insight Partners, 14W, GP Bullhound and Northzone — all earlier backers of Wallapop — also taking part.

The company currently has 15 million end users — about fifty percent of Spain’s web populace, CEO Rob Cassedy pointed out to us in an job interview earlier right now — and it has taken care of a decent No. 4 ranking between Spain’s purchasing apps, according to figures from Application Annie.

The startup has also just lately been constructing out transport companies, known as Envios, to aid individuals get the objects they are selling to consumers, which has expanded the assortment from nearby income to those that can be manufactured across the country. About twenty% of goods go via Envios now, Cassedy stated, and the program is to proceed doubling down on that and associated companies.

Naver itself is a sturdy participant in e-commerce and apps — it’s the firm driving Asian messaging huge Line, amongst other digital houses — and so this is in part a strategic expenditure. Wallapop will be leaning on Naver and its engineering in its own R&D, and on Naver’s side it will give the business a foothold in the European industry at a time when it has been sharpening its method in e-commerce.

The funding is an interesting flip for a company that has seen some notable suits and begins.

Established in 2013 in Spain, it rapidly shot to the leading of the charts in a marketplace that has usually been slow to embrace e-commerce above much more conventional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as component of a greater strategy to crack the U.S. industry with a lot more money in tow.

But by 2018, that prepare was shelved, with Wallapop quietly promoting its stake in the LetGo venture for $189 million. (LetGo elevated $500 million much more on its very own all around that time, but its destiny was not to remain impartial: it was sooner or later acquired by but yet another competitor in the virtual classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two a long time targeted mostly on expanding in Spain fairly than running following company even more afield, and instead of increasing the selection of goods that it may well market on its system — it doesn’t offer meals, nor perform with stores in an Amazon-style market play, nor does it have programs to do everything like transfer into online video or selling other sorts of electronic services — it has honed in especially on making an attempt to enhance the knowledge that it does supply to consumers.

“I spent twelve several years at eBay and noticed the changeover it produced to new items from utilized products,” said Cassedy. “Let’s just say it was not the direction I thought we should get for Wallapop. We are laser-targeted on exclusive goods, with the huge bulk of that secondhand with some artisan merchandise. It is really diverse from large box.”

It may imply that the business has not ballooned and boomed in the way that so several startups might, especially those fueled by hundreds of hundreds of thousands in expense and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a steady existence in the marketplace, one particular probably built on a more reliable identity.

Wallapop’s development in the past 12 months is the outcome of some distinct traits in the industry that were in component fueled by the COVID-19 pandemic. All of them have aided build up a profile for the business as a type of upscale, virtual automobile boot sale or flea market.

People shelling out more time in their houses have been centered on clearing out room and getting rid of things. Other folks are keen to acquire new things now that they are shelling out far more time at property, but want to devote much less on them, probably due to the fact they are dealing with employment or other financial uncertainty. Nevertheless other people have identified them selves out of function, or receiving significantly less work, and are turning to turning out to be business people and making their very own merchandise to offer in a a lot more grassroots way.

In all of those cases, there has been a press for more sustainability, with men and women putting less squander into the world by recycling and upcycling products rather.

At the identical time, Fb has not really produced large inroads in the nation with its Market, and Amazon has also not appeared as a menace to Wallapop, Cassedy famous.

arizona classifieds listings of these have had a large influence on Wallapop’s business, but it wasn’t constantly this way. Cassedy explained that the 1st lockdown in Spain noticed business plummet, as folks confronted severe limits on their actions, unable to leave their properties apart from for the most important responsibilities like purchasing food or getting by themselves to the healthcare facility.

“It was a roller coaster for us,” he mentioned.

“We entered the yr with extraordinary momentum, extremely powerful.” But he observed that the fall started in March, when “not only did it become not okay to go away the home and trade locally but the post place of work stopped delivering parcels. Our organization went off a cliff in March and April.”

Then when the restrictions were lifted in Could, issues began to bounce back much more than ever ahead of, nearly right away, he said.

“The financial uncertainty caused men and women to find out far more worth, much better deals, spending considerably less funds, and of course they had been clearing out closets,” he mentioned. “We saw quantities bounce back 40-50% development year-on-12 months in June.”

The big concern was whether or not that progress was a blip or there to say. He stated it has ongoing into 2021 so significantly. “It’s a validation of what we see as long-phrase trends driving the business.”

Naver has created a huge enterprise out of maintaining robust regional focus in its products up to now, so in a way you could see it proceed that while even now growing, by investing in another robust regional player. Even though it would seem Wallapop has a website in the U.K., it’s not anything that it has pushed much as a business.

“The worldwide desire for C2C and resale platforms is growing with renewed determination in sustainable consumption, especially by younger millennials and Gen Z,” noted Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of conscious consumption and are enthused to assistance their progress with our technology and develop worldwide synergies.”

I’ll also add that it is heartening, as a buyer, to see priorities like sustainability becoming offered thought, way too. With any luck , it is not just lip services but a authentic recognition that this is something that must be inspired and backed.

“Our economies are switching in direction of a far more sustainable growth product soon after investing in Vestiaire Collective previous year, wallapop is Korelya’s next investment in the circular financial system, even though COVID-19 is only strengthening that development. It is Korelya’s mission to back again tomorrow’s European tech champions and we believe that Naver has a verified tech and item edge that will aid the business reinforce its major placement in Europe,” added Fleur Pellerin, CEO of Korelya Cash.