Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By means of all of the previous year’s lockdowns, venue closures and other social distancing steps that governments have enacted and men and women have adopted to slow the distribute of COVID-19, searching — and particularly e-commerce — has remained a consistent and hugely crucial support. It is not just something that we experienced to do it’s been an crucial lifeline for a lot of of us at a time when so small else has felt normal. Right now, 1 of the startups that noticed a large lift in its service as a consequence of that development is asserting a key fundraise to gas its growth.

Wallapop, a virtual market primarily based out of Barcelona, Spain that allows people resell their utilized products, or offer items like crafts that they make on their own, has lifted €157 million ($191 million at present charges), income that it will use to keep on developing the infrastructure that underpins its provider, so that it can grow the variety of people that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a substantial bounce on the $570 million pricetag resources near to the firm gave us in 2016.

The funding is becoming led by Korelya Capital, a French VC fund backed by Korea’s Naver, with Accel, Insight Associates, 14W, GP Bullhound and Northzone — all previous backers of Wallapop — also collaborating.

The firm currently has fifteen million consumers — about 50 percent of Spain’s internet inhabitants, CEO Rob Cassedy pointed out to us in an interview before nowadays — and it has maintained a decent No. 4 ranking amid Spain’s shopping applications, according to figures from App Annie.

The startup has also not too long ago been constructing out delivery services, named Envios, to aid men and women get the objects they are offering to buyers, which has expanded the assortment from local product sales to people that can be created across the place. About twenty% of merchandise go via Envios now, Cassedy explained, and the program is to carry on doubling down on that and associated solutions.

Naver itself is a powerful participant in e-commerce and applications — it’s the firm driving Asian messaging giant Line, among other electronic properties — and so this is in part a strategic expenditure. Wallapop will be leaning on Naver and its technological innovation in its personal R&D, and on Naver’s aspect it will give the company a foothold in the European industry at a time when it has been sharpening its technique in e-commerce.

The funding is an intriguing flip for a company that has witnessed some notable fits and begins.

Founded in 2013 in Spain, it speedily shot to the leading of the charts in a market place that has usually been sluggish to embrace e-commerce in excess of far more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a larger technique to crack the U.S. market with more cash in tow.

But by 2018, that prepare was shelved, with Wallapop quietly promoting its stake in the LetGo enterprise for $189 million. (LetGo raised $500 million a lot more on its own around that time, but its fate was not to stay impartial: it was eventually acquired by nevertheless another competitor in the virtual classifieds area, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the final two several years focused mainly on developing in Spain rather than operating following business more afield, and rather of increasing the assortment of products that it may market on its system — it doesn’t promote foods, nor operate with suppliers in an Amazon-type market engage in, nor does it have programs to do something like go into video or promoting other sorts of electronic providers — it has honed in especially on making an attempt to improve the encounter that it does offer to users.

“I put in twelve a long time at eBay and observed the changeover it produced to new goods from utilized products,” mentioned Cassedy. “Let’s just say it wasn’t the path I imagined we ought to consider for Wallapop. We are laser-focused on unique merchandise, with the large vast majority of that secondhand with some artisan goods. It is extremely various from huge box.”

It may possibly imply that the firm has not ballooned and boomed in the way that so a lot of startups may possibly, specifically those fueled by hundreds of hundreds of thousands in investment decision and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a regular presence in the marketplace, 1 maybe created on a much more solid identity.

Wallapop’s progress in the past year is the consequence of some particular tendencies in the industry that ended up in part fueled by the COVID-19 pandemic. california classifieds listings of them have aided construct up a profile for the business as a sort of upscale, digital automobile boot sale or flea market.

Folks investing more time in their residences have been centered on clearing out room and obtaining rid of issues. Other individuals are keen to buy new things now that they are shelling out more time at residence, but want to invest much less on them, maybe due to the fact they are facing employment or other financial uncertainty. But other people have discovered them selves out of perform, or getting significantly less perform, and are turning to getting to be business people and generating their very own goods to offer in a more grassroots way.

In all of people circumstances, there has been a drive for much more sustainability, with people placing much less waste into the globe by recycling and upcycling goods as an alternative.

At the very same time, Facebook has not genuinely manufactured huge inroads in the place with its Marketplace, and Amazon has also not appeared as a risk to Wallapop, Cassedy famous.

All of these have experienced a huge influence on Wallapop’s organization, but it was not often this way. Cassedy stated that the initial lockdown in Spain saw enterprise plummet, as people confronted extreme restrictions on their actions, unable to depart their homes other than for the most crucial obligations like getting food or obtaining them selves to the hospital.

“It was a roller coaster for us,” he stated.

“We entered the calendar year with amazing momentum, extremely robust.” But he mentioned that the fall began in March, when “not only did it become not okay to depart the home and trade locally but the post office stopped offering parcels. Our enterprise went off a cliff in March and April.”

Then when the constraints had been lifted in May, issues started to bounce back again more than at any time before, practically right away, he explained.

“The economic uncertainty caused men and women to find out a lot more value, much better deals, spending considerably less money, and indeed they ended up clearing out closets,” he mentioned. “We noticed quantities bounce back 40-fifty% progress year-on-yr in June.”


The large issue was whether that progress was a blip or there to say. He stated it has continued into 2021 so significantly. “It’s a validation of what we see as long-time period developments driving the business.”

Naver has manufactured a big enterprise out of retaining robust regional concentrate in its goods up to now, so in a way you could see it continue that while still expanding, by investing in another powerful regional player. Although it seems Wallapop has a internet site in the U.K., it’s not anything that it has pushed a lot as a business.

“The world-wide need for C2C and resale platforms is growing with renewed dedication in sustainable consumption, specifically by young millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of acutely aware intake and are enthused to support their progress with our technology and create global synergies.”

I’ll also include that it is heartening, as a consumer, to see priorities like sustainability becoming offered thought, as well. With any luck , it’s not just lip services but a real recognition that this is anything that need to be encouraged and backed.

“Our economies are switching towards a far more sustainable advancement model following investing in Vestiaire Collective final calendar year, wallapop is Korelya’s next investment in the circular economy, while COVID-19 is only strengthening that development. It is Korelya’s mission to back tomorrow’s European tech champions and we think that Naver has a confirmed tech and product edge that will support the firm enhance its leading position in Europe,” included Fleur Pellerin, CEO of Korelya Cash.