Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By means of all of the last year’s lockdowns, venue closures and other social distancing steps that governments have enacted and men and women have followed to slow the spread of COVID-19, searching — and particularly e-commerce — has remained a consistent and vastly crucial service. It’s not just one thing that we experienced to do it’s been an important lifeline for a lot of of us at a time when so tiny else has felt standard. Nowadays, 1 of the startups that observed a big raise in its support as a result of that trend is announcing a major fundraise to gasoline its development.

Wallapop, a digital market dependent out of Barcelona, Spain that allows men and women resell their utilised things, or market items like crafts that they make themselves, has elevated €157 million ($191 million at existing charges), income that it will use to continue expanding the infrastructure that underpins its provider, so that it can broaden the quantity of folks that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a significant jump on the $570 million pricetag resources close to the firm gave us in 2016.

The funding is becoming led by Korelya Money, a French VC fund backed by Korea’s Naver, with Accel, Insight Associates, 14W, GP Bullhound and Northzone — all earlier backers of Wallapop — also taking part.

The organization currently has fifteen million users — about half of Spain’s web population, CEO Rob Cassedy pointed out to us in an interview earlier today — and it has taken care of a good No. four ranking among Spain’s buying applications, in accordance to figures from Application Annie.

The startup has also lately been constructing out delivery services, known as Envios, to assist folks get the things they are offering to purchasers, which has expanded the variety from neighborhood revenue to people that can be manufactured throughout the region. About twenty% of merchandise go by means of Envios now, Cassedy said, and the prepare is to proceed doubling down on that and associated companies.

Naver by itself is a sturdy participant in e-commerce and apps — it is the business behind Asian messaging large Line, between other electronic homes — and so this is in element a strategic investment decision. Wallapop will be leaning on Naver and its technology in its possess R&D, and on Naver’s side it will give the business a foothold in the European industry at a time when it has been sharpening its approach in e-commerce.

The funding is an exciting flip for a firm that has witnessed some noteworthy matches and commences.

Established in 2013 in Spain, it quickly shot to the top of the charts in a market that has traditionally been slow to embrace e-commerce over far more conventional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a larger strategy to crack the U.S. industry with a lot more cash in tow.

But by 2018, that program was shelved, with Wallapop quietly marketing its stake in the LetGo enterprise for $189 million. (LetGo raised $five hundred million much more on its personal about that time, but its destiny was not to stay unbiased: it was eventually obtained by but another competitor in the virtual classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two several years focused mostly on increasing in Spain rather than operating soon after enterprise more afield, and instead of expanding the assortment of merchandise that it might promote on its platform — it does not sell foods, nor work with suppliers in an Amazon-fashion marketplace perform, nor does it have ideas to do something like shift into video clip or selling other kinds of electronic providers — it has honed in specifically on attempting to enhance the expertise that it does offer you to users.

“I spent 12 many years at eBay and saw the transition it produced to new goods from utilised items,” mentioned Cassedy. “Let’s just say it wasn’t the course I considered we must take for Wallapop. We are laser-centered on unique products, with the large vast majority of that secondhand with some artisan goods. It is extremely distinct from huge box.”

It may possibly suggest that the organization has not ballooned and boomed in the way that so a lot of startups may possibly, particularly individuals fueled by hundreds of hundreds of thousands in investment and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a regular existence in the industry, one probably created on a more reliable identity.

Wallapop’s growth in the earlier year is the end result of some particular trends in the market place that had been in portion fueled by the COVID-19 pandemic. All of them have assisted construct up a profile for the firm as a variety of upscale, digital automobile boot sale or flea industry.

People paying much more time in their houses have been targeted on clearing out space and obtaining rid of things. Other individuals are eager to purchase new products now that they are paying a lot more time at property, but want to devote less on them, probably since they are facing work or other financial uncertainty. Nevertheless other folks have discovered them selves out of operate, or acquiring less work, and are turning to becoming entrepreneurs and making their possess items to market in a more grassroots way.

In all of individuals situations, there has been a push for more sustainability, with men and women putting significantly less waste into the world by recycling and upcycling items rather.

At the exact same time, Fb hasn’t truly created large inroads in the region with its Market, and Amazon has also not appeared as a risk to Wallapop, Cassedy mentioned.

All of these have had a massive effect on Wallapop’s business, but it wasn’t usually this way. Cassedy mentioned that the 1st lockdown in Spain saw company plummet, as individuals faced extreme limits on their movements, not able to depart their properties other than for the most vital responsibilities like getting foodstuff or getting by themselves to the medical center.


“It was a roller coaster for us,” he mentioned.

“We entered the year with extraordinary momentum, really sturdy.” But he observed that the fall commenced in March, when “not only did it turn into not okay to depart the residence and trade regionally but the put up office stopped delivering parcels. Our business went off a cliff in March and April.”

Then when the restrictions have been lifted in May, items started to bounce again far more than at any time prior to, almost right away, he explained.

“The economic uncertainty induced people to seek out far more worth, much better deals, investing considerably less funds, and sure they ended up clearing out closets,” he stated. “We observed quantities bounce again forty-fifty% expansion calendar year-on-yr in June.”

The massive question was whether or not that expansion was a blip or there to say. He explained it has ongoing into 2021 so significantly. “It’s a validation of what we see as long-term trends driving the enterprise.”

Yoomza has made a huge business out of maintaining strong regional emphasis in its items up to now, so in a way you could see it continue that although still growing, by investing in one more sturdy regional participant. Despite the fact that it looks Wallapop has a web site in the U.K., it is not something that it has pushed considerably as a business.

“The global desire for C2C and resale platforms is growing with renewed commitment in sustainable consumption, particularly by younger millennials and Gen Z,” noted Seong-sook Han, CEO of Naver Corp., in a statement. “We concur with Wallapop’s philosophy of aware use and are enthused to help their progress with our technologies and create international synergies.”

I’ll also incorporate that it is heartening, as a buyer, to see priorities like sustainability becoming offered thought, way too. Ideally it is not just lip support but a real recognition that this is something that must be inspired and backed.

“Our economies are switching in the direction of a much more sustainable advancement design soon after investing in Vestiaire Collective very last calendar year, wallapop is Korelya’s next expenditure in the circular economic climate, even though COVID-19 is only strengthening that craze. It is Korelya’s mission to back tomorrow’s European tech champions and we feel that Naver has a established tech and product edge that will help the firm reinforce its leading position in Europe,” extra Fleur Pellerin, CEO of Korelya Cash.