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Irrespective of who is being marketed to, numerous elements, which includes the point of view the marketers will use. These industry orientations decide how marketers will strategy the preparing stage of marketing and advertising. This prospects into the marketing and advertising mix, which outlines the specifics of the item and how it will be offered. This can in flip, be affected by the atmosphere surrounding the item , the final results of marketing and advertising study and industry study, and the traits of the product’s target industry.

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When these elements are determined, marketers need to then decide what strategies will be utilised to industry the item. This choice is based on the elements analyzed in the preparing stage as properly as in which the item is in the item existence cycle.